Why Migrate?

If any of the following frustrates you:

• Convoluted and black-box pricing
• Unresponsive account and support team
• Data that you cannot trust
• Unfriendly UI/UX that is difficult to learn and navigate

Mixpanel can help you. We understand that the effort to switch tools comes with inherent risk - you need to replace existing workflows and habits amongst your team. Mixpanel makes this transition as simple as possible whilst optimizing for time to value.

You will get a migration and onboarding package with our Customer Success team included at no charge as part of your Mixpanel Enterprise Plan. Based on our experience working with thousands of other customers, we’ll help you create and execute a tailor-made migration plan to have you building reports in Mixpanel within weeks (or faster, pending your resource availability). We will also work with you ongoing to address any pain points around data trust, data governance, or any other thing blocking you from getting full value from Mixpanel.

• 🎰 Pricing that scales with your team → Know what you’ll pay, no surprises
  • Our infrastructure allows us to pass cost savings onto you
  • Scaling with Mixpanel is predictable and reasonable
• 🚛 Dedicated Customer Success to help migrate your data, advise on implementation best practices and with change management → A migration plan customized for your needs and a joint Slack channel to facilitate direct and responsive communications
• 😍 Analytics platform your team will enjoy using → Get more people more answers to more questions with Mixpanel’s best in class UX that features just four reports that allow for infinite flexibility
  • Boards → collaborate and measure success as a team
  • Discover → find popular reports, make analytics multiplayer
  • Embeddable Reports → bring analytics into your tool of choice
  • Tables → customize to any metric
  • Comparisons → find out if you’re really doing better

What Will it Take?

Our team of experts will help guide you through the migration process. The migration consists of 4 key phases:

1. Data Cutover and Historical Import
2. End User Change Management
3. Data Governance and Implementation Optimization
4. Ongoing Success Planning

A typical migration takes ~30 days: 1 sprint (1-3 weeks) to migrate data and another sprint (2-3 weeks) to move end users over to Mixpanel.

1. Data Cutover and Historical Import

The goal of this phase is to bring the data you are already sending to Amplitude into Mixpanel, giving you a familiar dataset to acclimate yourself to Mixpanel’s UI.

• Kickoff meeting where we’ll learn how you currently send Amplitude data today
• Step-by-step project plan customized to your team and stack
• Migrate any code or tracking to point to Mixpanel APIs
• Audit the data you currently send to Amplitude to clean out any old or unneeded data
• Import any relevant historical data

2. End User Change Management

The goal of this phase is to switch user’s habits from Amplitude to Mixpanel through targeted workshops with each team.

• Understand how you and your team use Amplitude and the reports and use cases you care about
• Nominate champions and ensure their success during the migration (key change agents)
• Assess how analytics is currently embedded in your team’s rituals and processes
• Work with each team in small groups to help rebuild their most important reports while teaching them how to build ad hoc queries in Mixpanel’s UI
• Be available in Slack for ease of comms and unblocking (calls are available too)

A typical Amplitude migration project plan: optimized for mitigating risk by moving fast and in focused sprints

Mixpanel will be there along the way to support your team with specific advice as you migrate

3. Data Governance and Implementation Optimization

The goal of this phase is to assess your current data quality and usage and optimize the experience for end users.

• Leverage the input from end user sessions to assess current data governance needs
• Provide recommendations on ways that you can improve your implementation
• Advise and help implement a robust data governance process customized to your organization
• Work to make analytics a core part of your team’s habits and a first class citizen at your organization

4. Ongoing Success Planning

The goal of this phase is to align on your longer term business outcomes and how Mixpanel can help close gaps in product, service, or otherwise to continue driving value from product analytics.