Why migrate?

Any effort to switch tools comes with inherent risk - you need to replace existing workflows and habits amongst your team. Mixpanel makes this transition as simple as possible whilst optimizing for time to value and end user satisfaction through a structured change management process.

Based on our experience working with thousands of other customers, we’ll help you create and execute a tailor-made migration plan to have you building reports in Mixpanel within weeks (or faster, pending resource availability). Once you’ve successfully switched, we’ll work with you ongoing to address any pain points around data governance, end user adoption, or any other thing blocking you from getting full value from Mixpanel. This migration package is included as part of your overall Google Analytics replacement offering at no extra charge.

• 😍 Analytics platform your team can self-serve insights from → Get more people more answers to more questions with Mixpanel’s best in class UX that features just four reports that allow for infinite flexibility
  • Boards → collaborate and measure success as a team
  • Discover → find popular reports, make analytics multiplayer
  • Embeddable Reports → bring analytics into your tool of choice
  • Tables → customize to any metric
  • Comparisons → find out if you’re really doing better
• 🎰 Simple, transparent prices → Know what you’ll pay, no surprises
  • Our infrastructure allows us to pass cost savings onto you
  • Scaling with Mixpanel is predictable and reasonable
• 🚛 Our experts can help get you up and running in weeks → Migration help is included in your plan and includes a customized plan for your needs
  • Currently using Universal Analytics with Google? → We’ll help you figure out how to migrate your user tracking and historical data
  • Currently using GA4 and not seeing value? → We’ll discuss how you can duplicate your tracking to Mixpanel and get deeper with your questions and use cases

What Will it Take?

Our team of experts will help guide you through the migration process. The migration consists of 4 key phases:

1. Event Tracking and Historical Data Audit
2. End User Change Management
3. Data Governance and Implementation Optimization
4. Ongoing Success Planning

A typical migration takes ~30 days: 1 sprint (2-3 weeks) to migrate data and another sprint (2-3 weeks) to move end users over to Mixpanel.

1. Event Tracking and Historical Data Audit

The goal of this phase is to set up tracking for event data to Mixpanel and evaluate your historical Google Analytics usage to understand what data (if any) can be imported.

• Kickoff meeting where we’ll learn how you currently leverage Universal Analytics (UA) and/or Google Analytics (GA4), as well as how you send Google data today
• Step-by-step project plan customized to your team and stack
• Migrate or Duplicate any code or tracking to send event-based data to Mixpanel
• Audit the data you currently send to Google and Assess ability to import any relevant historical data (depending on how you’ve implemented and use UA/GA4, this step may be limited in scope)

2. End User Change Management

The goal of this phase is to switch user’s habits from GA to Mixpanel via targeted workshops with each team.

• Understand how you and your team use Google Analytics and the dashboard and use cases you care about
• Nominate champions and ensure their success during the migration (key change agents)
• Assess how analytics is currently embedded in your team’s rituals and processes
• Work with each team in small groups to help rebuild their most important reports while teaching them how to build ad hoc queries in Mixpanel’s UI
• Be available in Chat/Calls/Email for ease of comms and unblocking

3. Data Governance and Implementation Optimization

The goal of this phase is to assess your data quality and usage to optimize the experience for end users.

• Leverage the input from end user sessions to assess current data governance needs and implementation gaps
• Provide recommendations on ways that you can improve your implementation
• Advise and help implement/optimize a robust data governance process customized to your organization
• Work to make analytics a core part of your team’s habits and a first class citizen at your organization

4. Ongoing Success Planning

The goal of this phase is to align on your longer term business outcomes and how Mixpanel can help close gaps in product, service, or otherwise to continue driving value from analytics.

• Product feedback loop
• Usage analysis and optimization
• Periodic reviews of our partnership
• Ongoing product support and troubleshooting

A typical Google Analytics migration project plan: optimized for end user change management through a structured, team by team approach

Our approach will be focused on enabling each of your end user teams to leverage Mixpanel for self-serve analysis - by working with each one to migrate their team’s specific reports and dashboards into Mixpanel

Still Not Convinced?

Mixpanel’s Customer Success team has worked with 1,000+ customers over the past 10+ years to help drive outcomes with analytics — whether you’re getting started for the first time or looking to democratize data across your organization. We’re always happy to discuss your team’s individual needs, our migration process, the support you’ll receive, or any other question you have — drop us a line at [email protected].